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Review of
"How To Be Your Own Copywriter"
by Paul Barrs
One of the greatest challenges we face, both
Online and Off-line is being able to grab people's attention when they
see our advertised product. Be it a classified ad, a solo Ezine ad or
a full page ad, if you don't grab their attention -- and then keep it --
you've just handed them over to your competition. This eBook is a great
starting point.
What it does:
Even an experienced business person can fall miserably in the areas of
sales copy. And I won't beat around the bush here -- whether you like the
term sales copy or not, if your in business, you're in the business of
sales. Money in and money out is what determine the success of your business.
"How To Be Your Own Copywriter" does exactly what the title
suggests, shows you what's involved to become your own sales copywriter.
What it will do for you:
It's my experience that 90%+ of business owners don't know squat about
copy writing, even if they think they do.Trust me, this is a topic that
has eluded me for years until recently where I invested a solid six months
of study to begin learning it. Unfortunately though, many people who write
about copy writing also don't know squat about it -- and else's again about
teaching it.
Nan does not fall into this area. You will be able to pick
up these basic strategies and convert them into practice with relative
ease. It's the kind of book that you'll need to read more than once to
get it's best effect. Don't be put off by that though, that statement
is true of learning in any arena.
How easy is it to use:
Simple. No other words for it. Nan's writing style is very easy to read,
and won't stress or strain you at all. Another thing I liked was the fact
that I could put it down, then come back to it later without any difficulty.
While this ebook is not huge (I've got some copy writing manuals that
are over 500 pages!), it's easy to get through in a few hours. After that
you just bookmark it (or file it) and then use it as a easy reference
point.
Will you actually get your monies worth?
Yes. Another great feature of this eBook is that you can own it for less
than the cost of a one person meal at a cheap take away. It's easily worth
the investment.
Final Score: (out of 5 thumbs up): 4+
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